Digital Marketing Services

Digital Marketing Services

Digital Marketing is essential for making your business visible and discoverable online. As a solo entrepreneur with over a decade of experience, I specialize in crafting and executing effective digital marketing strategies that amplify your brand’s online presence and drive tangible results. Whether you’re a small business looking to establish your digital footprint or an established company aiming to enhance your online performance, my comprehensive services are designed to meet your specific needs.

Want to elevate your online presence with smart Digital Marketing? Book a free discovery call today to start building your digital roadmap.

What is Digital Marketing?

Digital marketing involves promoting products or services through various online channels to reach and engage your target audience. It encompasses a range of tactics including email marketing, content marketing, search engine optimization (SEO), and digital advertising. The goal is to create a cohesive strategy that attracts, converts, and retains customers.

Digital Marketing Services

As my business has evolved, the majority of my marketing work has become consultative – helping businesses like yours develop intelligent marketing strategies and plans to drive growth. However, I still offer the following Digital Marketing services to select clients, typically to establish a foundation that can later be managed by the client or a more specialized vendor.

Email Marketing

Effective email marketing is more than just sending out newsletters. It’s about building lasting relationships with your audience through targeted campaigns that deliver value and drive engagement. I help you create personalized email strategies that nurture leads, encourage repeat business, and keep your brand top-of-mind.

• Strategy Development: Crafting a tailored email marketing strategy that aligns with your business goals.
• Campaign Management: Designing, scheduling, and managing email campaigns to ensure maximum impact.
• Analytics & Reporting: Monitoring and analyzing campaign performance to optimize future efforts.
• Consulting: Offering expert advice to optimize any existing email marketing efforts.

Over the years, I have helped many clients establish their email marketing programs from scratch. My business has also supported several clients with 10,000-250,000+ subscribers, some with complex funnels and sequences. My business has the ability to manage most email marketing programs in-house at S.MICHAEL Creative Branding, although I may recommend bringing in a trusted vendor for larger campaigns and projects.

Content Marketing

Content is king in the digital world. By developing compelling content that educates, entertains, and converts, you can establish your brand as an authority in your industry. I offer content marketing services that include:

• Content Strategy: Developing a comprehensive plan that outlines your content goals, target audience, and key performance indicators (KPIs).
• Content Creation: Producing high-quality blog posts, infographics, videos, and other types of content that align with your brand voice.
• Content Distribution: Ensuring your content reaches the right audience through various channels including social media, email, and your website.
• Consulting: Providing insights to enhance content you or other vendors develop.

While I’m skilled at creating effective content and sales copy myself, my usual recommendation for larger projects is to hire a dedicated writer or vendor who can produce content at scale. In these cases, I can provide more value by managing and consulting on the writer’s deliverables. Be sure to ask about my network of professional writers and content vendors if you have a larger project. One of my favorite content partners is Jennifer Lawhead, who has collaborated on many projects with S.MICHAEL Creative Branding over the years.

Search Engine Optimization (SEO)

SEO is critical for improving your search engine rankings and driving organic traffic to your website. With proven strategies, I can help increase your visibility and attract more potential customers. My SEO services include:

• Keyword Research: Identifying the most relevant keywords for your business to target.
• On-Page SEO: Optimizing your website’s content and structure to improve search engine rankings.
• Off-Page SEO: Building high-quality backlinks and leveraging social signals to boost your site’s authority.
• Consulting: Advising on SEO improvements for in-house or vendor-managed strategies.

SEO is a common discussion point with clients, but it’s not the right pursuit for every business. Read my primer on SEO to better understand what’s involved, what to expect, and to help you evaluate if SEO is right for you.

My expertise in SEO is particularly strong and advanced. As noted in the client success stories section below, I have helped clients like Kitay Law Offices grow substantially through effective, long-term SEO strategies, including personally executing many of the required tasks.

I also maintain a large network of trusted SEO consultants and professionals who can assist on larger projects. For example, one of my good friends is Steve Wiideman, founder of Wiideman Consulting Group. In addition to supporting countless business clients at his SEO consultancy, he is a professor who teaches SEO at several universities in California.

Digital Advertising (PPC)

Digital advertising is a powerful way to reach your audience quickly and effectively. I offer setup, training, and campaign execution for smaller campaigns and projects. For larger initiatives, I provide consulting, vendor recommendations, and high-level campaign management. My services include:

• Platform Selection: Choosing the right digital advertising platforms such as Google Ads, social media, and DSP programmatic advertising.
• Campaign Setup: Setting up your ad campaigns to ensure they are optimized for performance.
• Training: Providing guidance and support to help you manage and scale your campaigns independently.
• Consulting: Offering strategic insights to improve in-house or vendor-run digital advertising efforts.

As a Google-certified ads specialist, I know a thing or two about paid digital advertising. However, while I am very experienced in this area, it’s often best to partner with a dedicated vendor or freelancer on larger campaigns. This is because paid advertising is time-intensive and requires daily active management to be successful.

Feel free to ask about my trusted partners for Google Ads, Google LSA, Bing Ads, and DSP advertising. For example, I have collaborated extensively with Leila Najafzadeh, founder of Ariacal, on many client projects with larger budgets.

Why Choose S.MICHAEL Creative Branding?

As a boutique agency, I offer personalized attention and bespoke strategies tailored to your unique business needs. With a decade of experience and a proven track record, I am dedicated to helping you achieve your digital marketing goals.

• Customized Solutions: No two businesses are the same, and neither are my strategies. I create customized solutions that fit your specific needs.
• Expertise & Experience: With over ten years in the industry, I bring a wealth of knowledge and expertise to every project.
• Results-Driven Approach: My focus is on delivering measurable results that drive growth and success for your business.

Client Success Stories

Kitay Law Offices Grew Their Revenue 5X

Kitay Law Offices grew 5X in five years after implementing my recommended marketing strategy. Today, they continue to expand, and I am proud to be part of their journey. We are now managing a 7-figure marketing budget together, and while I continue to personally execute certain components like Search Engine Optimization (SEO), my role has shifted more towards consulting, vendor onboarding, and campaign management.