Why Your Business Needs a Fractional CMO
In today’s competitive environment, businesses often recognize the need for senior marketing leadership — but the solution isn’t always a full-time Chief Marketing Officer. For some companies, the cost and responsibility of a full-time hire are not the right fit. For others, the challenge is that an existing marketing leader (such as a VP or Director of Marketing) could benefit from additional guidance, support, or partnership at a higher strategic level.
That’s where a Fractional CMO comes in. Acting as either your primary marketing leader or as a senior advisor to your existing team, I provide flexible, executive-level expertise to help you make smarter decisions, improve execution, and align marketing efforts with business goals.
For professional support with your marketing leadership, book a free discovery call to learn more.
Fractional CMO Service Offerings
- Strategic Oversight: Defining clear marketing priorities, setting direction, and ensuring your strategy supports long-term growth.
- VP/Director Support & Mentorship: Partnering with your existing marketing leader to provide coaching, strategic perspective, and high-level accountability.
- Vendor & Team Management: Coordinating in-house staff and external vendors to ensure seamless execution and collaboration.
- Budget & Resource Planning: Helping you allocate resources effectively so your marketing spend delivers the highest ROI.
- KPI Development & Reporting: Establishing metrics and reporting systems that provide clarity, accountability, and insight for smarter decision-making.
- Scalable Leadership: Supporting your company as it grows by helping hire, onboard, and manage additional team members.
My Approach as a Fractional CMO
Understanding Your Business
Every engagement begins with a deep understanding of your goals, customers, and challenges, so all marketing decisions are rooted in your business reality.
Building the Roadmap
I create a customized marketing leadership plan, outlining priorities, resource allocation, and strategies for reaching your target audience.
Overseeing & Advising Execution
In some cases, I serve as the acting head of marketing; in others, I act as an advisor to your VP or marketing team. In both scenarios, I ensure initiatives are aligned, efficient, and effective.
Regular Reviews & Adjustments
Through ongoing strategy reviews, I adapt plans to keep pace with changing markets, ensuring continuous performance and growth.
Case Study: Kitay Law Offices
Kitay Law Offices grew from $1M/year to over $5M/year within five years after hiring me — and by 2025, they are now approaching $7M in annual revenue.
As their Fractional CMO, I’ve helped the partners and leadership team create, manage, and grow a $1M+ annual marketing budget spanning more than a dozen initiatives and vendors. This has included digital campaigns, traditional media, branded merchandise, grassroots marketing, and more.
My role has included strategic oversight, vendor management, and regular leadership alignment — ensuring that every initiative stays on track and delivers measurable results. Today, Kitay Law Offices continues to expand with a marketing mix that spans paid advertising, SEO, community engagement, and large-scale brand programs.
Additional Experience
Beyond Kitay Law Offices, I have also served in a Fractional CMO/CTO capacity for clients such as DermResearch, Inc. (email growth and digital marketing programs), Tammy Lally (branding, SEO, and global exposure through her TED Talk), and many other clients who needed senior-level marketing leadership. These engagements highlight the flexibility of this service — from managing seven-figure budgets to advising founders and executives on targeted, high-impact initiatives.
Why S.MICHAEL Creative Branding?
With over a decade of experience helping businesses grow, I’ve worked in many capacities — as the outsourced head of marketing for organizations without existing leadership, as a senior advisor to existing VPs and marketing directors, and also in the trenches as an individual contributor on countless projects. As a result, I understand marketing strategy and operations inside and out.
As your Fractional CMO, I will bring clarity, structure, and accountability to maximize your growth and profitability.
Take the Next Step
Whether your business needs a seasoned marketing leader without the cost of a full-time hire, or your current VP of Marketing could benefit from an experienced advisor, my Fractional CMO services provide the flexibility and expertise to fit your needs.
Book a free discovery call today to explore how I can support your business.
