As the world continues to evolve, integrating effective technology and AI solutions into your business is essential. At S.MICHAEL Creative Branding, I understand the critical role technology and AI play in transforming businesses.
While you may initially engage with me for branding and marketing, my expertise in technology and AI often becomes an invaluable asset in our collaboration. This is largely because technology and AI are deeply intertwined with modern branding and marketing.
Whether we are building a website, executing a digital marketing strategy, or setting up a custom web store for branded merchandise and apparel, technology is involved every step of the way. Additionally, technology is integral to any customized or proprietary solutions we develop together.
For consulting and support related to technology and AI, book a free discovery call to get help today.
What Are Technology & AI Solutions?
Technology and AI solutions encompass a broad range of services designed to enhance efficiency, streamline operations, and provide data-driven insights. From integrating APIs to setting up custom reports and developing proprietary software, these solutions are tailored to meet your unique business needs.
In today’s digital landscape, businesses that leverage technology and AI gain a competitive edge. These solutions enable better decision-making, improved customer experiences, and increased operational efficiency. Whether it’s connecting with CRM systems or automating routine tasks, the right technology can transform your business processes.
Artificial intelligence (“AI”) is no longer a buzz word. It’s a make or break technology that is driving a huge portion of the S&P 500’s growth. I have in-depth experience architecting and implementing AI solutions for my business clients. For example:
Configuring and using AI tools to quickly generate top-performing ad creative in multiple sizes and formats, all while remaining “on brand”
Designing and implementing AI phone agent software to handle high volumes of incoming phone calls, screen new leads, and conditionally direct calls to extensions within the client’s existing native phone system
Leveraging AI tools to generate text content, images, and videos for marketing initiatives such as website content, email campaigns, flyers, brochures, and more.
These are just a few examples. Each one represents a situation where the client was able to significantly lower their costs, improve their turnaround times, and improve staff and/or vendor productivity.
API Integration
APIs are the backbone of modern business operations, enabling different systems to communicate with each other. I specialize in connecting various APIs to streamline your processes, reduce manual work, and enhance data accuracy.
CRM and System Integration
Effective customer relationship management is crucial for any business. I integrate CRM systems with your existing operations, ensuring you have a 360-degree view of your customer interactions, which helps in delivering personalized experiences and improving customer satisfaction.
Business Process Automation
Streamlining business processes is crucial for enhancing efficiency and productivity. At S.MICHAEL Creative Branding, I specialize in business process automation using tools like Zapier, API integrations, and even fully custom-coded solutions to connect your apps and automate workflows seamlessly. Whether it’s automating repetitive tasks or creating bespoke automation scripts, my expertise ensures your business processes are fully optimized.
Analytics & Reporting
Data-driven decisions are key to business success. I can build custom reports using tools like Google Analytics, Microsoft PowerBI, and Plotly, providing you with real-time insights into your business performance. These reports are tailored to your specific needs, enabling you to track key metrics and make informed decisions.
Proprietary Solutions
Sometimes, off-the-shelf solutions don’t cut it. That’s where my expertise in developing proprietary software comes in. From custom portals to specialized applications, I create solutions that are tailored to your business needs, ensuring you get exactly what you need to succeed. Capabilities include HTML, CSS, PHP, JS, SQL, APIs, CRM integration, email marketing configuration, web server administration, AI solutions, and more.
Software Research and Recommendations
Choosing the right software can be overwhelming. I can help you navigate the options, providing research and recommendations on the best solutions for your needs. Whether it’s comparing PowerBI with Tableau or selecting the best email marketing system, I ensure you make the right choice.
Other Types of Technology & AI Work
Custom Web Stores for Branded Merchandise & Apparel Clients
Swag Programs & Web Stores fall under the umbrella of my print offerings, but they are notable to mention here due to their technical nature. While I build most web stores in WordPress, I am also experienced with Magento and Shopify. For example, I developed the original Makita Power Tools web store in Magento with many customizations, such as purchase order functionality, price tiers, custom user roles, automatic reorders, special coupons, manager budgets, custom reports, bespoke inventory management features, and more.
Arrive Logistics requested many of these same features in their web store, which I built on WordPress, and which also includes integration with a thirrd-party warehouse that manages inventory, shipping, receiving, and returns. I also built a proprietary tablet checkout system for Arrive Logistics’ internal employee store, whereby their employees can shop in the physical store at their main headquarters and check out with a special code. Most of my clients who run custom company web stores want things to work a certain way, and I have the knowledge and experience to help them build it.
Web Development & Technical Support for Agency Partners
In the branding and marketing world, some business owners view other agencies as competitors. While this perspective is understandable, I have always found it more beneficial to view other agencies as potential strategic partners. By collaborating, agencies can provide each other with periodic advice, mentorship, and support. They can also help with overflow work, send referrals back and forth, and team up on projects where their combined strengths yield superior results.
One such partnership is with Smart Inbound, a web development and online marketing agency. Since 2015, Smart Inbound has been a valued partner of S.MICHAEL Creative Branding. Our collaboration often involves mutual assistance on client projects, where I am frequently relied upon to address complex technical challenges. From resolving intricate functionality issues in WordPress to architecting sophisticated technical processes, I have consistently delivered expert solutions that drive success for Smart Inbound.
The same is true in reverse; Smart Inbound has often stepped in to provide their expertise and support on projects where their specific strengths enhance outcomes for my business. This reciprocal partnership demonstrates the power of strategic alliances in delivering exceptional results. While my availability for partner projects is often limited, I value staying connected in my industry for the associated business, learning, and mentorship opportunities that flow in both directions.
Why Choose S.MICHAEL Creative Branding?
Technology has been an integral part of my career for many years. From coding and building websites at the age of 10 to implementing technology solutions during my early professional years, my expertise in the field is extensive. Even before founding S.MICHAEL Creative Branding, using and developing technology was a key component of my prior employment. While technology is not the primary focus of my services today, it’s often intertwined with my projects, providing significant added value to my clients.
25+ Years of Experience
I founded S.MICHAEL Creative Branding in 2015, where I have honed my skills in integrating technology seamlessly into websites and marketing strategies. However, my journey with technology began over 25 years ago. At the age of 10, I taught myself HTML, CSS, and JavaScript, and by 13, I had launched my first tech consulting business. This deep-rooted expertise is now at your service, ensuring that your technology needs are met with precision and innovation.
Tailored Solutions for Your Business
Every business is unique, and so are its technology needs. I take the time to understand your specific requirements, whether it’s connecting various APIs, integrating with CRM systems, or setting up custom reports through platforms like Microsoft PowerBI. My solutions are designed to fit seamlessly into your existing operations, enhancing efficiency without disrupting your workflow.
Real-World Applications
My expertise goes beyond theoretical knowledge. I’ve developed proprietary solutions like the custom patient portal for DermResearch, Inc., and have successfully integrated multiple systems for countless clients, ensuring smooth and efficient operations. This hands-on experience translates into practical, effective solutions for your business.
Success Stories
Here are a few examples of how I have helped clients leverage technology to enhance their operations:
Patient Portal for DermResearch, Inc.
DermResearch, Inc. wanted to develop a proprietary web portal to manage patient interactions and engage with study applicants from a marketing standpoint. After designing the wireframe in collaboration with my client, I custom-coded a fully proprietary solution for them. The finished product included countless bespoke features and integrations with over a dozen internal and third-party systems.
PowerBI Custom Reporting for Kitay Law Offices
Kitay Law Offices needed detailed insights into their business performance, starting with marketing campaigns and eventually expanding to other areas of their operations. I developed custom reports using Microsoft PowerBI, integrating with the data stream from their case management system, SmartAdvocate. This provided real-time data and actionable insights, enabling the firm to make informed decisions and drive growth.
Tech Consulting for All Campus Security
All Campus Security wanted to grow their business but lacked in-house marketing and development support. In addition to consulting on their marketing strategy, I helped overhaul their technical infrastructure. This included numerous business processes and systems like their website, ecommerce platform, CRM system, accounting system, and tax software. In addition to making upgrades and building integrations, I recommended new software to replace some of their existing systems. After implementing my solutions, their growth accelerated and existing staff workload decreased.
Get Started Today
Incorporating technology and AI into your business strategy is critical for success. At S.MICHAEL Creative Branding, I bring a wealth of experience and a personalized approach to ensure your technology needs are met with precision and innovation.
Ready to transform your business with advanced technology and AI solutions? Contact me today to learn how I can integrate these powerful tools into your operations. Book a free discovery call to discuss your needs and explore how I can help you achieve your goals.
Tech Consulting for All Campus Security
Tech Consulting for All Campus Security
