Senior leadership for your marketing, technology, and operations – without the full-time salary
As your fractional executive, I provide strategic direction and hands-on leadership across the three areas most growing businesses struggle to staff well: marketing, technology, and operations. You get one experienced partner who has run all three – not a roster of expensive specialists you have to find, coordinate, and manage yourself.
Book a free discovery call and let’s talk through what your business actually needs.
What a Fractional Executive Does for You
Fractional CMO & Marketing Leadership
Acting as your primary marketing leader, or as a senior advisor to your existing VP or director, I set the strategy, oversee execution, manage vendors and budget, and hold the entire program accountable to results.
- Strategic direction: clear priorities and a roadmap that supports long-term growth.
- Team & vendor leadership: coordinating in-house staff and outside vendors so execution stays cohesive.
- Budget oversight & KPIs: allocating spend for maximum ROI and reporting on what actually moves the needle.
Learn more about hiring me as your Fractional CMO ➝
Brand & Marketing Strategy
Before tactics comes clarity. I help you define who you are, who you serve, and how you win, then translate that into a marketing plan you can actually execute.
- Brand strategy & identity: core values, positioning, voice, and visual identity that resonate and endure.
- Marketing strategy & plans: market research, channel selection, creative direction, and measurable KPIs.
- Vendor selection: choosing and managing the right partners as you scale.
Explore Brand & Marketing Strategy ➝
Technology, Automation & AI
Modern marketing and operations run on technology. I help you use the right tools, including automation and AI, to remove busywork, connect your systems, and make better decisions – without over-engineering it or chasing hype.
- Systems & integrations: getting your business tools talking to each other.
- Process automation & AI: custom workflows and practical AI that save time and reduce errors.
- Analytics & reporting: turning data into decisions you can act on.
Explore Technology, Automation & AI ➝
Operations & Growth Advisory
Growth creates bottlenecks. When marketing starts generating more demand than your operations can handle, I help you find and fix the constraint so growth stays sustainable. It’s a perspective drawn from over a decade of running my own business and advising other founders through the same challenges.
Proof: Kitay Law Offices, $1M to nearly $7M
Kitay Law Offices grew from $1M/year to over $5M/year within five years of hiring me, and by 2025 they are approaching $7M in annual revenue.
As their fractional CMO, I’ve helped the leadership team build, manage, and grow a $1M+ annual marketing budget spanning more than a dozen initiatives and vendors – digital campaigns, traditional media, branded merchandise, grassroots marketing, SEO, and more. My role covers strategic oversight, vendor management, and regular leadership alignment, keeping every initiative on track and accountable to measurable results.
I’ve also served in a fractional marketing and technology capacity for clients like DermResearch, Inc. and Tammy Lally, whose TED Talk reached a global audience, among many others – from managing seven-figure budgets to advising founders on high-impact initiatives.
How I Work
Understand the business first
Every engagement starts with a deep look at your goals, customers, and challenges, so decisions are rooted in your reality rather than a template.
Build the roadmap
I create a clear leadership plan: priorities, resource allocation, and the strategy to reach your target audience.
Lead or advise the execution
In some engagements I act as your head of marketing; in others, as an advisor to your existing team. Either way, initiatives stay aligned, efficient, and effective.
Review and adjust
Through regular strategy reviews, I adapt the plan as your market and business change, keeping performance and growth on track.
Why Work With Me
One experienced partner, not a committee. You work directly with me. I’ve been the outsourced head of marketing, the senior advisor to VPs and directors, and the individual contributor in the trenches, so I understand strategy and operations from both the boardroom and the front lines.
A decade-plus track record. Over ten years helping businesses grow, with results like Kitay’s 5X-plus revenue growth to show for it.
Built for growing companies. If you need senior leadership but can’t justify a full-time executive, this is the flexible, high-leverage way to get it – and to consolidate work you’d otherwise spread across several pricier hires.
Take the Next Step
Whether you need a seasoned leader to run your marketing, or an experienced advisor to strengthen the team you already have, my fractional executive services flex to fit.
Book a free discovery call today to explore how I can help.
