Blending Art & Science Since 2015
Most growing businesses hit the same wall. Marketing has become too important to run on the side, but not obviously big enough to justify a full-time executive salary. You need senior strategy and steady leadership, [...]
What's the difference between Employee Mindset and Entrepreneurial Mindset? The terms "employee mindset" and "entrepreneurial mindset" are often used to describe the different attitudes, beliefs, and behaviors that distinguish full-time employees from business owners and [...]
My path to $1M in annual sales and revenue When I started my business, I knew I was taking a risk. I had invested my time, money, and energy into an idea that I believed [...]
Why Being Effective is Better Than Efficient These days it seems everyone is obsessed with efficiency. Everyone wants to squeeze more out of their limited 24-hour day. But what they really want is to be [...]
Why People Hate Marketing Not everyone hates marketing, but many people do hate marketing quite a bit. Why? People don't hate marketing because it's impersonal. People don't hate marketing because it's an interruption. In fact, [...]
My Dad's Best Advice The best advice my dad ever gave me was: "When it comes to people: don't seek to be right. Seek to get it right." This was my first step towards understanding emotional intelligence (a.k.a "EQ"). What [...]
Digital marketing can be like walking through a jungle. It's a dense place populated with predators, prey, twists, and turns. It demands you pay constant attention, that you remain alert at all times. Like a real jungle, the digital jungle can be fearsome, dangerous, and ruthless. Take a wrong step, and it will chew up your marketing dollars and spit you out with nothing.
Fasten, Fare, Get Me replace Uber & Lyft in Austin, TX When Prop 1 failed a few weeks ago, the thriving ride-share economy in Austin, Texas screeched to a halt. ...or so it seemed. In no more than [...]
Optimism vs. Pessimism Explained Optimism vs. pessimism is a common debate. Should you be optimistic or pessimistic at any given time? Which frame of mind leads to better results? Under what circumstances? The consequences of [...]
Three #1 best-sellers and $7,500 in book sales in Feb 2016. #1 best-sellers are books that sell hundreds, if not thousands of copies per month. They are not easy to produce but it can be done. In this [...]
